About Agile Campaign Strategies
My PR Coach guides small businesses and entrepreneurs how to strategize and implement a public relations marketing plan to effectively reach their ideal clients using focused tactics within the limited time and financial resources available.
The offerings meet small business needs by assessing what public relations marketing strategies to enhance (they’re working), engage in (missing the ideal customer) or eliminate (wasting time or resources). Public relations tactics generate relationships between a business and its various “publics”: customers, vendors, donors, members, community, media, volunteers and the business-we plan when and how to reach all of them, if needed.
Our Chief Motivator coaches solepreneurs, entrepreneurs and key small business staff in an open, adaptable environment providing both encouragement and accountability to promote their business with all its "publics". She helps businesses identify which of the myriad social media and traditional PR and marketing strategies will best fit the business and clients using visionary options and concrete templates.
Experience Matters
Alison Gaulden created My PR Coach to capitalize on her love of teaching and two decades of knowledgeable experience in public relations. Founded in 2009, the company is based in Reno, Nevada. For more than 20 years Alison worked or volunteered in reproductive rights. Since 1998 she devises the public affairs strategies for Planned Parenthood public policy lobbying efforts, grassroots advocacy and volunteer development, media relations, public relations and services and program marketing in California and Nevada. In 2007 she structured a sister non-profit electoral organization. For nearly a decade Alison has taught public relations at the Reynolds School of Journalism, University of Nevada Reno. A member of the Public Relations Society of America (PRSA) Sierra Nevada Chapter, Alison has received several awards for her commitment to the PR profession and using her skill to improve her community and develop the industry skills in the next generation.
Alison received her MBA (Marketing) from the University of Phoenix in 2005 and a Bachelor of Arts Degree in Journalism (Public Relations) from the University of Nevada Reno in 1992.