PR Services
Client/Member Relations
Communicating with key constituencies in the most effective manner to further relations. It’s far easier to retain clients than to find new ones.
Community Relations
Engaging in community actions through networking events or investing philanthropically in the community.
Crisis Communication and Image Management
Preparing to prevent a crisis or knowing how to manage a crisis if it happens.
Events
Implementing the an effective use of events, either as client outreach, community relations, corporate philanthropy or publicity or a combination.
Fundraising and Board Development
Learning the best practices in raising money for charitable or electoral purposes and helping boards of directors fulfill their two roles: set the vision and fund it for their non-profit.
Marketing Communications
Developing appropriate materials in traditional form and utilize marketing tools from the website to social media to enhance customer outreach.
Media Relations
Learning to work with the media to secure story coverage, how to handle the media, message development and delivery (learning the art of staying on message while answering reporters’ questions, especially in light of a crisis)
Message Development
Crafting the exact message to reach the right employees, or clients or volunteers to persuade, engage or motivate into positive action.
Planning
Generating a strategic plan incorporating public relations and marketing techniques to capitalize on a client's time allotment, skill set and finding the target audience.
Publicity
Using promotional tactics including events, communications, traditional and social media, industry sources and promotional items to increase awareness or further relations.
Public Affairs
Negotiating how to in influence public policy at local, state, and federal levels strategically; developing public testimony, and engaging the community into the effort.